Simple by design.

Who we are

Pluto Night Labs Ltd is a software and games company registered in England and Wales, company number 17485329. Our registered office is 128 City Road, London EC1V 2NX, United Kingdom. We are responsible for the personal information we collect and use for the activities described here. Contact hello@plutonightlabs.com with privacy enquiries.

Information we collect and why

Website delivery and security: Cloudflare delivers the website and may process technical request information, such as IP addresses, browser information and requests, to provide, protect and maintain it. Our lawful basis for necessary website operation and responding to security incidents is our legitimate interests in operating a reliable, secure website, where applicable.

Website analytics: Cloudflare Web Analytics is enabled. It provides information about visits and page performance. Cloudflare says this analytics service does not use cookies or local storage to identify visitors. The service can still process technical information associated with visits. We use the results to understand and improve our website, relying on our legitimate interests where applicable. See Cloudflare's privacy policy.

Emails and enquiries: If you contact us by email, we receive your email address and information you choose to provide. We use this information to respond to enquiries or support requests, ordinarily relying on legitimate interests in handling correspondence appropriately.

Playtest invitation requests: If you contact us to request a playtest invitation, we use the contact details and interests you supply to respond and, where requested, contact you about relevant playtests. A playtest request does not automatically subscribe you to our general newsletter. You can ask us to stop invitations by emailing hello@plutonightlabs.com.

Newsletter

Our newsletter signup link opens a separate form hosted by MailerLite. Visiting that form connects your browser to MailerLite; in testing, the hosted page used an ml_guid identifier in MailerLite's own local storage. Opening the form alone does not subscribe you. See MailerLite's privacy policy.

If you sign up, MailerLite processes your email address, subscription status and related records so we can send optional updates about our software, games, playtests and launches. We rely on your consent for newsletter marketing. Our signup uses double opt-in: you must confirm your address through an email before becoming an active subscriber.

Newsletter emails may include open-tracking pixels or tracked links depending on the settings used for an individual campaign. You can withdraw your consent and stop marketing messages at any time using the unsubscribe option in newsletter emails or by contacting hello@plutonightlabs.com.

Retention

We normally keep ordinary enquiries and playtest invitation requests for up to 12 months after our last relevant interaction, unless an ongoing matter or legal obligation reasonably requires longer. We keep active newsletter information while subscribed, and may retain limited records needed to honour opt-outs and demonstrate compliance after unsubscribing. Consent records are retained while reasonably necessary to demonstrate consent or meet legal obligations.

Technical hosting records are retained according to applicable provider arrangements and operational needs. We do not operate optional Workers Observability logging or Logpush exports for this website; Cloudflare may still process necessary operational and security information.

Service providers and international processing

We use Cloudflare for website delivery and analytics, and MailerLite for newsletter subscriptions and email communications. They and their subprocessors may process information outside the United Kingdom. Where restricted international transfers apply, appropriate safeguards must be used. MailerLite's published data processing terms describe contractual transfer safeguards, including standard contractual clauses and UK arrangements where applicable. Contact us for further information.

Your rights

Depending on the circumstances, you may ask to access, correct, erase or restrict the processing of your personal information, request data portability, or withdraw consent where processing is based on it. Contact hello@plutonightlabs.com. You can also complain to the Information Commissioner's Office.

Your right to object

You can object to direct marketing at any time, and we will stop using your information for that purpose. You can also object to processing based on legitimate interests; we will assess your request under applicable law.

Updates

We may update this notice when our products or processing practices change.

Last updated: 9 November 2026